Sucker Spawn Spawns
Web site design appealing to the senses
We read newspapers, watch television and listen to the radio, but experience is what the Web makes "The Site" one of the most powerful marketing tools available for marketing executives today. Unfortunately conventional wisdom has stifled experience factor 'on most website presentations.
Traditional media advertising based on traffic minds and bodies of practice Direct Mail metric tone mandate has limited the ability of businesses to harness the power of Web to provide more active, creative and penetrating sensory experience designed to achieve marketing objectives.
As consumers all the information that filters what our mind is not relevant. When we go to a website, we soon to recognize where banner and text ads have been and continue to ignore them for the rest of our visit. Even television commercials are becoming less effective, so and increased costs. However, people will see and even expect creative, entertaining advertisements that capture our imagination and our ability to make decisions better informed about what we buy and buy.
Does anyone know what works?
It is easy to rely on number crunching after head statistics and facts to justify forecasts numbness how marketing campaigns are constructed rather than the less predictable but more relevant elements of psychology and human nature. But numbers do not really tell the story true, or are simply protect ourselves designed to lacrosse Justification facilitate everyone's mind when it comes to making a budget?
Take the entertainment industry, for example. Here's an industry that can tell how much people watched a particular television program, at the minute. So if these and other figures, the cerebral cortex are words so amazing, why networks have much difficulty in delivering programs that people will look, or are new potentially successful shows off the air with its original number before they the opportunity to find an audience?
Television is half as expensive, its practitioners have come to rely on apparently safe, tried, hackneyed old formula, knowing that it is easier to sell what developers used to working, even when they know that there is little chance it will work again. The fact is that no really knows what combination of stories, writers, actors and producers will capture the public imagination.
So it has to do with marketing web? Everything. The Web is not an expensive production medium and that allows marketers to experiment with different techniques and creative. Unless your business on the Web is an advertising model based on the traffic, there is no reason to limit their creative marketing efforts to the concepts and formats used incentives based on the number that most do not work.
Sensory experience and concepts
The essence of good advertising and marketing of his older brother, is the story of creation, ie, stories presented effectively, inform, persuade, and penetrate our consciousness based on their ability to leverage our sensory experiences. It has been developed in recent years, two new design approaches that take account of this powerful aspect of human nature: the experience sensory and Design.
The implications Design sensory experience is in all product design packaging development. Senex When we talk about design we are talking about how real people react their experience with products and marketing presentations.
We experience the world through our senses: sight, hearing, touch, smell and taste. Stand in a supermarket and watch people buy fruit and vegetables, pick, squeeze, turn over and over again The fault, smell, and if the trader is not research, may even have a taste. When people buy a car specifications are contained in the prospectus, but still go to the showroom, kick the tires, run his hands along the shiny new paint, smell the leather interior, and feel that sucker for a road test to see how it is. This experience produced by our senses – is that sensory experience that is built into our memory.
To date, most companies have back in their efforts to implement these new approaches to marketing communications senex on their websites because of his obsession with issues of search engine optimization focusing on traffic volume Beyond the quality of the marketing message. Business seems to be caught in a traffic-based advertising and mass-market mindset that runs counter to the niche market Web "Long Tail" the nature and ability to contact by reporting that attracts a variety of meanings.
Search Problems Engine Optimization
No one can deny the desire of website owners to attract many visitors to their sites. But this desire has given birth to any industry of people who claim to be able to provide website owners with the Holy Grail of search engine optimization: making it in the first place in research biological favorite search engine.
Not everyone wants to pay for an SEO expert to optimize site can be number one in biological research. And of course there is the issue of paid search placement that the strengths of biological research.
Once engine optimization search media experts to beat the search engines, experts from the search engines change their algorithms, and my money is on the Google Guys.
When it comes to Search engine optimization consider the following questions and issues:
1. The tactics used motor search on your site degrade, obscure, or otherwise reduce the ability of visitors to your web site to find information quickly they want?
2. Are search engine tactics impede your ability to effectively deliver your marketing message in a way that attracts attention, causes sensory experience relevant, and integrate their messages into the memories of your visitors?
3. No Links tactics and abroad and reciprocal links online-email body text people away from their site when you want to stay and hear what you have to say?
4. It too repetitive copy text on your site to be indexed by the engines search instead of reading by people to understand clearly and concisely?
5. Have you reduced your complex message or instructions for a series of vignettes that confuse and to clarify the situation?
6. Make your search engine tactics concentrate on traffic volume rather than quality?
7. Is traffic you are leaving your site as soon as they attractive?
The lesson to be learned is that design concepts senex Websites must be designed for people not search engines. Provide an understandable marketing message is achieved through the use of psychological and emotional reactions triggered by sensory experiences. So you have to communicate to an audience away from you for the great extension of the Internet more.
Senex Web Design Using audio and video
People are hungry for information. In today's hectic world, the average person needs to continually improve their knowledge constantly changing and complex, more products and services. Things that were good for you yesterday, today, are harmful, the products do not exist today will exist tomorrow. That does not matter if you are a housewife, retired, or a buyer for an international company, the need to meet with us and always creates what Richard Saul Wurman has described as the anxiety of the information. "
We just do not have time to study everything you need to know or want to know how it affects our professional and personal life. We need information so quickly and in a form easily digestible form. And we need that the information presented in a way that will make it easier for us to maintain.
Web audio and video power is its ability to illicit experiences reporting in a linear narrative that appeals to the senses of sound and view. This ability to attract and focus public attention on the material to be highlighted, which presents this material in an easy to digest, which clarifies the meaning and importance of critical details, and penetrates into the consciousness of the audience so that information is conserved.
The following types of audio and video Web presentations senex can be used to provide a variety of material:
1. Web-ads and email campaigns
2. Special Offers and Presentation Products
3. The product descriptions and preview
4. Testimonials and reviews
5. How instructions and tutorials
6. FAQ and Q & A
7. Lectures, analysis and opinion
8. Background and History
9. Personality, staff and business profiles
Conclusion
We all have something we want to sell: a product, service, plan, idea or ourselves. Y anyone who has to manage a sales department to indicate the best way to sell through human interaction and how best to emulate that on a website with Web-audio and video using techniques and sensory experience designed to deliver the message.
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